Rightnow technologies harvard case 9 805 32

These questions are about the investment, IPO, and other ideas of business.

Rightnow technologies harvard case 9 805 32

Founded inMarketFirst has become a serious player in the field of marketing automation.

RightNow Technologies

One of the first players in that market, MarketFirst provides a suite of products designed to increase marketing effectiveness and simplify the logistics behind marketing campaigns. What convinced RightNow to sign with MarketFirst was a number of factors. RightNow has a sales force automation tool powered by Onyx and needed its new solution to integrate perfectly.

MarketFirst was willing to "share the risk" and work with RightNow in creating a seamless method of trading data in real time. The search for a new marketing automation solution started in March By mid-July, RightNow had made its decision and purchased the software. With diligent work on both sides and an aggressive schedule, RightNow rolled out its first email campaign in August, only three weeks later.

By October, the software was fully operational. The implementation really went off without any major hitches," says Mittelstaedt. RightNow uses the software to track advertising, acquire leads, and generate email marketing campaigns. The software also interfaces with the sales force automation software to filter leads to ensure they meet qualifications, route the leads to the correct sales rep, deliver the lead after populating the SFA system with the correct data, and follow up to see what action has been taken.

All these components include detailed reporting on advertising ROI, lead generation, and email marketing. Later, RightNow added online and offline event registration functionality to its application, covering every angle of its marketing efforts.

Rightnow technologies harvard case 9 805 32

While the implementation went smoothly, it did not come with little effort. One key, according to Mittelstaedt, would be to "build it in a modular fashion. The cross-functional nature of the evaluation team helped. With signatures from many different departments heads, it became much easier for employees to believe in the solution.

When employees believed in the solution, they became more willing to try it and less likely to go back.

Rightnow technologies harvard case 9 805 32

Keeping everyone involved in the process also helped. You have to keep them in it," says Mittelstaedt. Still, there is little argument that the product has been a success. Already, RightNow has seen a gain of roughly 20 percent in efficiency.Jul 20,  · This video case study on Greg Gianforte and RightNow Technologies, follows the path from concept to funding.

The firm was acquired by Oracle for $B in This video case . RightNow Technologies Case Solution,RightNow Technologies Case Analysis, RightNow Technologies Case Study Solution, Evaluate the progress of the company and its situation at year end, By late , good faith was high inside.

The new and full CRM result suite was. RightNow Technologies. In , Greg Gianforte founded RightNow Technologies with $5, of his own money.

RightNow Technologies Case Solution

As opposed to raising external sources of financing, Greg continued to fund the growth of his business with family and friends’ money for the next two years until, . RightNow Technologies Case Solution,RightNow Technologies Case Analysis, RightNow Technologies Case Study Solution, Evaluate the progress of the company and its situation at year end, By late , good faith was high inside.

The new and full CRM result suite was. A case pack with readings can be purchased directly from Harvard Business School Publishing (c) Case: RightNow Technologies; Case: Internet Securities; Class #14 (April 27): Entrepreneur’s view.

RightNow Technologies, HBSP (). T. Eisenmann 6/23/ 2 BUSINESS EXPERIENCE Director, Brilliant Film Fund LLC, London, England BFF is a limited partnership engaged in feature film development.

Director, mtb15.com, Vienna, Virginia mtb15.com was one of the ten largest U.S. Internet Service Providers prior to its acquisition.

Case Study: RightNow Technologies/ MarketFirst - Enterprise Apps Today